FREEDOM STUDIES

ART DIRECTION & DESIGN | 2023

The FREEDOM clinical trial looked to recruit patients undergoing kidney transplants from a living donor. For this trial branding, we leveraged a bespoke photoshoot involving pairs of regular people. It was magical to see the people we cast, who were strangers to each other at first, form such an authentic bond and partnership during this shoot.

Through the design phase, we looked to elevate these people as much as possible by utilizing an editorial-style layout. We nod to the duality of this study, with two-toned headlines.